hey, soundguy, more stagedives on the blocks!
Jay Maas (member of Defeater and engineer for Bane, Verse, Shipwreck, etc.) was commissioned by Lego to create a Lego-centric hardcore song, for which he recruited Chris Wrenn (owner of Bridge Nine Records) to do vocals. Maas played all the music on the song that was penned by Toby Dutkiewicz (brother of Adam Dutkiewicz of Killswicth Engage) who also happens to work at Lego as a Art Director. Lego then created a stop-motion animation live video, set to the song and made entirely of their toy pieces.
I don’t know about you, but this just sealed the deal on what my nephews are getting for Christmas. Brand marketing doesn’t get much more clever than this.
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boldnative reblogged this from abigbigglamour and added:
This!!! Bahahaga
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theredder-thebetter reblogged this from abigbigglamour and added:
i remember this! i love it
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matthewof1979 reblogged this from wirsindbettler and added:
I so love this !
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jblank17 reblogged this from fuckyeahhc and added:
hahah! This makes me laugh!
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wolftide reblogged this from fuckyeahhc and added:
LEGO HARDCORE, OMFG.
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genebernardo reblogged this from ebenjamint and added:
Jay Maas (member of Defeater and engineer for Bane, Verse, Shipwreck, etc.) was commissioned by Lego to create a...
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sugarcoatedxlie reblogged this from zacsuskevich and added:
marketing, you’re doing it right.
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morgansgro reblogged this from beeesting and added:
Think I might go buy some Lego
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shediedfromtheinside reblogged this from nickyinfidel and added:
this is great lol
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zacsuskevich reblogged this from bngrdnr and added:
I can only hope that Cerce has a show like this.
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